Articles

• A COMPARATIVE STUDY OF THE RELIGIOUS FILMS SANG PENCERAH AND SANG KIAI FROM THE PERSPECTIVE OF RELIGIOUS MODERATION

  Achmad Zaki Ghufron, Widadi ., Luluk Fikri Zuhriyah

  1 - 14

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• THE INFLUENCE OF CO-BRANDING MAKE OVER X NIKI PRODUCTS ON THE BRAND IMAGE MAKE OVER COSMETICS ON INSTAGRAM

  Galuh Sukma Dwijayanti, Mentari Anugrah Imsa, Asep Soegiarto, Qoryna Noer Seyma El Farabi, Wina Puspita Sari

  15 - 28

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• THE COMMUNICATION STRATEGY OF THE INDONESIAN BOOK PARTY COMMUNITY IN FRAMING SOCIAL ISSUES AND MANAGING PUBLIC IMAGE ON INSTAGRAM

  Suci Rachma Praditi, Indah Fajar Rosalina, Wina Puspita Sari, Abdul Kholik, Asep Soegiarto

  29 - 42

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• FORMULATING RESEARCH PROBLEMS AND DEVELOPING HYPOTHESES IN QUANTITATIVE DA'WAH STUDIES: A SYSTEMATIC-CONTEXTUAL INTEGRATION FOR ENHANCED DA'WAH MESSAGE IMPACT

  Risqiatul Hasanah, Nuril Huda, Dina Hermina

  43 - 70

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• EFFECTIVENESS CONTENT INSTAGRAM OF @NADI.INDO IN INCREASING BRAND AWARENESS

  Putri Wulansari, Qoryna Noer Seyma El Farabi, Wina Puspita Sari, Mentari Anugrah Imsa, Indah Fajar Rosalina

  71 - 82

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• THE INTEGRATION OF MEASURABLE AND NON-MEASURABLE INSTRUMENTS IN QUANTITATIVE DA'WAH RESEARCH: AN INNOVATIVE FRAMEWORK FOR ASSESSING DA'WAH EFFICACY

  Surya Eka Priyatna, Nuril Huda, Dina Hermina

  83 - 112

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• EVENT MARKETING STRATEGY IN DEVELOPING THE BRAND IMAGE OF MIDEA ELECTRONICS THROUGH THE EVENT “MIDEA BUY WIN FLY 2.0”

  Tazkia Nursina, Indah Fajar Rosalina, Wina Puspita Sari, Abdul Kholik, Anggun Nadia Fatimah

  113 - 120

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