FENOMENA KOMUNIKASI OVERSHARING DALAM VIDEO IKLAN LAYANAN MASYARAKAT
Keywords:
public service advertisements, oversharing, Kemdikbud RI
Abstract
Background problem in this research is how the Komunikasi Oversharing representation contained in public service advertisement video "Saring Sebelum Sharing" produced by Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia (Kemdikbud RI). The analysis unit in this study is signifiers and signifieds that produce signs contained in every scene which are identified through Bernard F. Dick’s anatomy of film. This research method uses Roland Barthes’ denotative and connotative semiotic analysis. The results show that the Komunikasi Oversharing representations can be grouped into four meanings in each scene, that is teenagers’ tendency to do not think ahead, the speed of social media in spreading the information, surveillance capitalism, and the capability of algorithm system to targeting lookalike audiences.
Downloads
Download data is not yet available.
References
Ante Kovco, Karmela Aleksic-Maslac, Philip Vranesic. “Advantages of WCA Facebook Advertising with Analysis and Comparison of Efficiency to Classic Facebook Advertising.” International Journal of Internet of Things and Web Services 2 (2017): 131–35. http://www.iaras.org/iaras/filedownloads/ijitws/2017/022-0019(2017).pdf.
Baker, Stephen. Visual Persuasion. New York: McGraw-Hill, 1961.
Bawono, Anton, and Rifqi Aulia Erlangga. “Perubahan Kesadaran Berzakat, Atas Pengaruh Video Iklan Layanan Masyarakat Dan Dampaknya Pada Masyarakat Jateng Dan DIY.” INFERENSI: Jurnal Penelitian Sosial Keagamaan 13, no. 1 (2019): 149–76. https://doi.org/10.18326/infsl3.v13i1.149-176.
Bunga, Dewi, Cokorde Istri, Dian Laksmi, Kadek Ary, and Purnama Dewi. “Literasi Digital Untuk Menanggulangi Perilaku Oversharing Di Media Sosial.” Jurnal Pengabdian Kepada Masyarakat 01, no. 01 (2022): 1–12.
Corrado, Raymond, and Jeffrey Mathesius. “Developmental Psycho- Neurological Research Trends and Their Importance for Reassessing Key Decision-Making Assumptions for Children, Adolescents, and Young Adults in Juvenile/Youth and Adult Criminal Justice Systems.” Bergen Journal of Criminal Law & Criminal Justice 2, no. 2 (2014): 141. https://doi.org/10.15845/bjclcj.v2i2.707.
Dick, Bernard F. The Anatomy of Film. Massachusetts: Bedford/St. Martin’s, 2005.
Iskül, Anna-Maria, and Kristi Joamets. “Child Right to Privacy and Social Media – Personal Information Oversharing Parents.” Baltic Journal of Law & Politics 14, no. 2 (2021): 101–22. https://doi.org/10.2478/bjlp-2021-0012.
Juan Francisco Robles, Manuel Chica, Óscar Cordón. “Incorporating Awareness and Genetic-Based Viral Marketing Strategies to a Consumer Behavior Model.” In 2016 IEEE Congress on Evolutionary Computation (CEC), 5178–85. Vancouver: IEEE, 2016. https://ieeexplore.ieee.org/abstract/document/7748346.
Kristeva, Julia. Desire in Language: A Semiotic Approach to Literature and Art. Oxfort: Basil Blackwell, 1980.
Lee, Yen I., Yan Jin, and Glen Nowak. “Motivating Influenza Vaccination Among Young Adults: The Effects of Public Service Advertising Message Framing and Text Versus Image Support.” Social Marketing Quarterly 24, no. 2 (2018): 89–103. https://doi.org/10.1177/1524500418771283.
LOCALiQ. “How to Use Facebook Lookalike Audiences,” 2022. https://www.wordstream.com/facebook-lookalike-audiences.
Loomer, Jon. “Facebook Custom Audience Terms of Service: Are You Breaking the Rules?,” 2014. https://www.jonloomer.com/facebook-custom-audience-terms-of-service/.
Pasztor, Judit, and Gerda Bak. “The Urge of Share & Fear of Missing Out - Connection between Culture Shock and Social Media Activities during Erasmus Internship.” FIKUSZ – Symposium for Young Researchers 2019. Proceedings, no. June (2020): 176–91. https://www.researchgate.net/publication/339447772.
Raza, Syed Hassan, Moneeba Iftikhar, Bahtiar Mohamad, Nilüfer Pembecioğlu, and Mohsin Altaf. “Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration.” SAGE Open 10, no. 2 (2020). https://doi.org/10.1177/2158244020929301.
Renata Deyna, Cut. “Pengaruh Terpaan Postingan Di Instagram Dan Daya Tarik Pesan Iklan Di Youtube Kemenkes_Ri Terhadap Vaksin Covid 19.” MEDIALOG : Jurnal Ilmu Komunikasi 4, no. 1 (2021): 48–60.
Roland Barthes. Mythologies. New York City: Hill and Wang, 1972.
Zuboff, Shoshana. “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization.” Journal of Information Technology 30, no. 1 (2015): 75–89. https://doi.org/10.1057/jit.2015.5.
Baker, Stephen. Visual Persuasion. New York: McGraw-Hill, 1961.
Bawono, Anton, and Rifqi Aulia Erlangga. “Perubahan Kesadaran Berzakat, Atas Pengaruh Video Iklan Layanan Masyarakat Dan Dampaknya Pada Masyarakat Jateng Dan DIY.” INFERENSI: Jurnal Penelitian Sosial Keagamaan 13, no. 1 (2019): 149–76. https://doi.org/10.18326/infsl3.v13i1.149-176.
Bunga, Dewi, Cokorde Istri, Dian Laksmi, Kadek Ary, and Purnama Dewi. “Literasi Digital Untuk Menanggulangi Perilaku Oversharing Di Media Sosial.” Jurnal Pengabdian Kepada Masyarakat 01, no. 01 (2022): 1–12.
Corrado, Raymond, and Jeffrey Mathesius. “Developmental Psycho- Neurological Research Trends and Their Importance for Reassessing Key Decision-Making Assumptions for Children, Adolescents, and Young Adults in Juvenile/Youth and Adult Criminal Justice Systems.” Bergen Journal of Criminal Law & Criminal Justice 2, no. 2 (2014): 141. https://doi.org/10.15845/bjclcj.v2i2.707.
Dick, Bernard F. The Anatomy of Film. Massachusetts: Bedford/St. Martin’s, 2005.
Iskül, Anna-Maria, and Kristi Joamets. “Child Right to Privacy and Social Media – Personal Information Oversharing Parents.” Baltic Journal of Law & Politics 14, no. 2 (2021): 101–22. https://doi.org/10.2478/bjlp-2021-0012.
Juan Francisco Robles, Manuel Chica, Óscar Cordón. “Incorporating Awareness and Genetic-Based Viral Marketing Strategies to a Consumer Behavior Model.” In 2016 IEEE Congress on Evolutionary Computation (CEC), 5178–85. Vancouver: IEEE, 2016. https://ieeexplore.ieee.org/abstract/document/7748346.
Kristeva, Julia. Desire in Language: A Semiotic Approach to Literature and Art. Oxfort: Basil Blackwell, 1980.
Lee, Yen I., Yan Jin, and Glen Nowak. “Motivating Influenza Vaccination Among Young Adults: The Effects of Public Service Advertising Message Framing and Text Versus Image Support.” Social Marketing Quarterly 24, no. 2 (2018): 89–103. https://doi.org/10.1177/1524500418771283.
LOCALiQ. “How to Use Facebook Lookalike Audiences,” 2022. https://www.wordstream.com/facebook-lookalike-audiences.
Loomer, Jon. “Facebook Custom Audience Terms of Service: Are You Breaking the Rules?,” 2014. https://www.jonloomer.com/facebook-custom-audience-terms-of-service/.
Pasztor, Judit, and Gerda Bak. “The Urge of Share & Fear of Missing Out - Connection between Culture Shock and Social Media Activities during Erasmus Internship.” FIKUSZ – Symposium for Young Researchers 2019. Proceedings, no. June (2020): 176–91. https://www.researchgate.net/publication/339447772.
Raza, Syed Hassan, Moneeba Iftikhar, Bahtiar Mohamad, Nilüfer Pembecioğlu, and Mohsin Altaf. “Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration.” SAGE Open 10, no. 2 (2020). https://doi.org/10.1177/2158244020929301.
Renata Deyna, Cut. “Pengaruh Terpaan Postingan Di Instagram Dan Daya Tarik Pesan Iklan Di Youtube Kemenkes_Ri Terhadap Vaksin Covid 19.” MEDIALOG : Jurnal Ilmu Komunikasi 4, no. 1 (2021): 48–60.
Roland Barthes. Mythologies. New York City: Hill and Wang, 1972.
Zuboff, Shoshana. “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization.” Journal of Information Technology 30, no. 1 (2015): 75–89. https://doi.org/10.1057/jit.2015.5.
Published
2021-10-29
How to Cite
Habibi, M. (2021). FENOMENA KOMUNIKASI OVERSHARING DALAM VIDEO IKLAN LAYANAN MASYARAKAT. IJIC: Indonesian Journal of Islamic Communication, 4(2), 88 - 105. https://doi.org/https://doi.org/10.35719/ijic.v4i2.1612
Section
Articles
