ENHANCING ALUMNI PARTICIPATORY COMMUNICATION FOR PESANTREN'S ECONOMIC DEVELOPMENT: A CONCEPTUAL APPROACH

Ahmad Afif

doi:10.35719/ijic.v7i1.2146

Ahmad Afif Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

DOI: https://doi.org/10.35719/ijic.v7i1.2146

Keywords: Pesantren, Alumni, Pesantren’s Economic Development, Participatory Communication

Abstract

This study aims to develop an effective participatory communication model between Islamic boarding schools and alumni in order to increase alumni involvement and support Islamic boarding schools' economic development. We used a descriptive-qualitative research method, which involves in-depth observation and data analysis. The research results show that ongoing communication between Islamic boarding schools and alumni still faces several obstacles, such as lack of access to technology, incomplete alumni data, and generational differences. However, there are great opportunities in the use of digital platforms, updating alumni databases, and developing interesting alumni programs. The implementation of this participatory communication model has resulted in a significant increase in alumni involvement, as well as strengthening financial and non-financial support for Islamic boarding schools. Evaluation of the impact of this communication model shows increased alumni participation in various Islamic boarding school activities, which contributes to the economic development of Islamic boarding schools more effectively and sustainably.

Downloads

Download data is not yet available.

References

Arnstein, S. R. (1969). "A Ladder of Citizen Participation." Journal of the American Planning Association, 35(4), 216-224.
Astin, A. W. (1993). What Matters in College? Four Critical Years Revisited. Jossey-Bass.
Bennett, R. (2008). "Marketing to Alumni: The Higher Education Sector’s Best Kept Secret." International Journal of Educational Advancement, 8(2-3), 120-139.
Chambers, R. (1997). Whose Reality Counts? Putting the First Last. Intermediate Technology Publications.
Elliott, K. M., & Healy, M. A. (2001). "Key Factors Influencing Student Satisfaction Related to Recruitment and Retention." Journal of Marketing for Higher Education, 10(4), 1-11.
Fadhilah, N. (2017). "Market Competition and Its Impact on Pesantren Business." Journal of Islamic Economics and Finance.
Figueroa, M. E., Kincaid, D. L., Rani, M., & Lewis, G. (2002). Communication for Social Change: An Integrated Model for Measuring the Process and Its Outcomes. The Rockefeller Foundation.
Fraser, C., & Restrepo-Estrada, S. (1998). Communicating for Development: Human Change for Survival. I.B. Tauris Publishers.
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). "Stakeholder Theory: The State of the Art." Cambridge University Press.
Garber, P. R. (2007). "Building a Community of Learning: A Study of Communication in a Graduate Classroom." Journal of Education for Business, 83(1), 39-44.
Indrioko, E. (2022). “Enhancing Islamic Education Institutions’ Quality to Capture Public Interest (A Multi-Site Study at MTs Darul Hikmah and MTs Mamba’ul Ulum Tulungagung).” Didaktika Religia, 10(2), 335–354. https://doi.org/10.30762/DIDAKTIKA.V10I2.3337
Hasanah, U. (2019). "The Role of Alumni in Strengthening Pesantren Economy." Journal of Alumni Relations.
Mustaghfiri, M. B. (2020). “Economic Empowerment of Pesantren Through Agribusiness (Study On Al-Mawaddah Entrepreneurial Pesantren).” Journal of Islamic Economic Laws, 3(1), 15–31. https://doi.org/10.23917/JISEL.V3I1.10068
Newman, F., & Couturier, L. K. (2002). "The Future of Higher Education: Rhetoric, Reality, and the Risks of the Market." The Jossey-Bass Higher and Adult Education Series. San Francisco: Jossey-Bass.
Purnama, T. S., Zirmansyah, Z., & Fitriyana, I. (2021). “Pesantren as a Halal Center Institution Towards Religious Tourism Development.” Indonesian Journal of Halal Research.
Rouf, A., Syukur, F., & Maarif, S. (2024). Entrepreneurship in Islamic Education Institutions: Pesantren Strategy in Responding to the Industrial Revolution 4.0. Tafkir: Interdisciplinary Journal of Islamic Education, 5(2), 250–265. https://doi.org/10.31538/TIJIE.V5I2.1115
Servaes, J., & Malikhao, P. (2005). "Participatory Communication: The New Paradigm?" Communication Yearbook, 29, 269-293.
Thomas, M., & Beck, M. (2010). "The Role of Alumni Associations in Institutional Advancement." CASE White Paper.
Waters, R. D., & Saxton, G. D. (2014). "Social Media Engagement: A Comparative Analysis of Nonprofit Organizations in the USA and South Korea." International Journal of Nonprofit and Voluntary Sector Marketing, 19(3), 130-140.
Weerts, D. J., & Ronca, J. M. (2008). "Characteristics of Alumni Donors Who Volunteer at Their Alma Mater." Research in Higher Education, 49(3), 274-292
Welch, M. (2012). "Appropriateness and Acceptability: Employee Perspectives of Internal Communication." Public Relations Review, 38(2), 246-254.
White, S. A. (2004). Participatory Video: Images that Transform and Empower. SAGE Publications.
Zulkifli, Z. (2020). "Alumni's Role in Promoting Pesantren Products." Marketing and Branding Journal.