Nursina, T., Rosalina, I., Sari, W., Kholik, A., & Fatimah, A. (2025). EVENT MARKETING STRATEGY IN DEVELOPING THE BRAND IMAGE OF MIDEA ELECTRONICS THROUGH THE EVENT “MIDEA BUY WIN FLY 2.0”. Indonesian Journal of Islamic Communication, 8(1), 113 - 120. https://doi.org/https://doi.org/10.35719/ijic.v8i1.2360