Priyatna, S. E., Huda, N., & Hermina, D. (2025). THE INTEGRATION OF MEASURABLE AND NON-MEASURABLE INSTRUMENTS IN QUANTITATIVE DA’WAH RESEARCH: AN INNOVATIVE FRAMEWORK FOR ASSESSING DA’WAH EFFICACY. Indonesian Journal of Islamic Communication, 8(1), 83 - 112. https://doi.org/https://doi.org/10.35719/ijic.v8i1.2364