Priyatna, S. E., Huda, N. and Hermina, D. (2025) “THE INTEGRATION OF MEASURABLE AND NON-MEASURABLE INSTRUMENTS IN QUANTITATIVE DA’WAH RESEARCH: AN INNOVATIVE FRAMEWORK FOR ASSESSING DA’WAH EFFICACY”, Indonesian Journal of Islamic Communication, 8(1), pp. 83 - 112. doi: https://doi.org/10.35719/ijic.v8i1.2364.