Priyatna, Surya Eka, Nuril Huda, and Dina Hermina. “THE INTEGRATION OF MEASURABLE AND NON-MEASURABLE INSTRUMENTS IN QUANTITATIVE DA’WAH RESEARCH: AN INNOVATIVE FRAMEWORK FOR ASSESSING DA’WAH EFFICACY”. Indonesian Journal of Islamic Communication 8, no. 1 (June 30, 2025): 83 - 112. Accessed August 23, 2025. https://jurnalpasca.uinkhas.ac.id/index.php/IJIC/article/view/2364.